Spatial Relations Home Staging

And now the partners at Spatial Relations Home Staging are prepared to help you create the effects you want for your own home or house for sale, using the essential oils of aromatherapy.

Research has shown that shoppers in scented environments linger longer or perceive that they have spent less time shopping than those in non-scented environments. They rate the selection of merchandise as of higher quality. Furthermore, they express a greater desire to purchase and a willingness to pay higher prices for the perceived higher quality.

It’s not a rational response they’re having, but a subliminal one to the aromas in play and the associations they evoke. It’s a reaction that is wired into the part of our brains that processes emotion. That’s why everyone refers to chemistry when talking about attraction to another person or place. What they’re really referring to, fundamentally, is smell. Smell is our chemical alert system for detecting whether molecules around us are beneficial or toxic. With all of the other senses you might think before you respond, but with scent, your brain responds before thinking.

Scent evokes feelings of revulsion or attraction. It can evoke a shared memory of the past or of a special place:  the beach, the mountains, the city, the farm, etc.

It’s odd, then, that so many people have overlooked the power of scent in preparing their homes for sale. While much attention has been paid to staging homes with other personal accessories—the tray on the bed evoking a leisurely morning at home; the bathtub surrounded by candles, evoking relaxation—little attention has been paid to the “scents of success.”

The Spatial Relations team uses the essential oils of aromatherapy to create an atmosphere that encourages lingering and conversing and that evokes private memories of ease and graciousness in home visitors.

The hope is that these scents will create the opportunity to go from “the nose” straight to “the close,” since potential buyers will want to learn more about the house from attendant Realtors and to linger longer in their explorations of each room and what it might become for them.

In addition to staging your home for sale with furniture and paint, we can plant within it the scents associated with home and happiness. Call us for a consultation and get that competitive edge for selling your home in this tight market.